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For Starbucks (SBUX), the following table has information for revenues, Profit Margin (PM), and Asset Turnover (ATO) for the past 4 years: Fiscal 2014 Fiscal

For Starbucks (SBUX), the following table has information for revenues, Profit Margin (PM), and Asset Turnover (ATO) for the past 4 years:

Fiscal 2014Fiscal 2015Fiscal 2016Fiscal 2017Fiscal 2018
Sales (millions)$ 16,448$ 19,163$ 21,316$ 22,287$ 24,720
PM from sales10.55%11.36%11.65%11.05%10.59%
PM10.44%11.45%12.39%11.61%16.55%
ATO2.782.922.82.894.65


Required

a. Using a parsimonious analysis, prepare the assumptions for foreseeable forecast.

b. Evaluate the reasonableness of the forecasted Return on Net Operating Assets (RNOA).

Use the following format to answer the questions:

Year endedFiscal 2018Fiscal 2019Fiscal 2020Fiscal 2021Fiscal 2022Fiscal 2023Fiscal 2024Fiscal 2025
Assumptions
Sales growth
Profit margin
Asset turnover ratio
Growth at horizon
Cost of enterprise capital
52 weeks of sales
Forecasts
Sales24,720.0
NOPAT
NOA

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