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For Starbucks while spending time and observing customers Would you say that most customers had a similar persona and buyer profile during this time?(Did they

For Starbucks while spending time and observing customers

  • Would you say that most customers had a similar persona and buyer profile during this time?(Did they mostly order ahead, stay, or leave right away)?
  • From a profile based targeting perspective, list below some commonalities of customers that visited during this time:
  • Demographic - did they have any common demographic charachteristics?
  • Geographic - Did they have any common geographic characteristics? (This one should be easy)
  • Behavioral Characteristics - Did these customers share any observable behavoral charachteristics?
  • Psychographics - This one will be hard with just observing, but did you over hear any conversations that were similiar?Did you overhear any beliefs that were common?
  • Technology - What did the store do to imbed technology into the experience?How were customers using it?

Finally, compare your first daypart and the customers you saw there with the second daypart you chose.Were customers for the most part the same, or did you notice differences in the customers based on these dayparts?If you noticed differences, how can a company like Starbucks target multiple customers who visit at different times?Also, how can they leverage technology to encourage customers to visit more frequently?

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