For strong, successful marketing, it's important to connect desired outcomes of various marketing activities in a way that can be measured on a regular basis. To accomplish this, it's helpful to design the marketing strategy that is reflected by specific key performance indicators (KPIs) that will help you both stay on track with your marketing plans and tell you if you are achieving your goals in the timeframe you desire.

PURPOSE: This activity prepares you for engaging in KPI development and evaluation.This is an activity that is found to varying degrees in all successful businesses.How well KPI's are designed and monitored can directly impact the outcome of the campaign/strategy.As you go through this assignment, you will be guided in the process of designing and monitoring successful KPIs and you will be able to add even more value as you engage in your career.

Business Type

Choose one type of business from the table and then ponder some of the needs, problems, and/or pain points that may be experienced by that business.Discuss how your choice of business could be impacted by the specific need/problem that you are choosing to focus on.Also, discuss why you feel that is a strategic direction.

Business Types

• Sub-Contractor b2c
• E-commerce site b2c
• Software company b2b
• Consulting service company b2b and b2c

Outcomes and Temperament (Time)

using your 'management' mindest you've been developing throughout the program and course, determine a desired outcome and temperament from the list below.Discuss your rationale for the desired outcome, time.

Desired Outcome

• More customers
• More authority
• Long-term website visits
• Push short-term specific campaign

Time Temperament

• Getting started
• In a rush
• Trying to scale
• Set up for long term success

Designing the Marketing Budget

Select a marketing budget from the list below that you think is feasible and effective for the company size and desired outcomes. and discuss your reasons for your budget.Next determine which marketing medium(s) and how you will implement them, then support your choices.

Marketing budget

• <$1000 per month
• <$5000 per month
• $10000 + per month

Marketing Mediums and Costs (Resources)

• SEO = $1000-$1500/month
• LinkedIn Sales Navigator(Links to an external site.)
• = $80-135+/month
• Sales Funnel = $100-200/month plus designer fee is desired
• Cold Call Center = $10-20/hour per person
• Social Media Ad/Content (Facebook/Instagram, etc) = Ad cost plus 10-15% management fees (EX: $500 ad cost + 10-15%)
• Google Ad Spend = Ad cost plus 10-15% management fee
• Outsourced services (freelance, agency, etc)

Designing KPIs

at least two KPIs that will show the connection between the desired outcomes and the marketing mediums.You may do in a timeline/chart KPIs and the desired outcome are all interrelated.

• In your timeline (3 months, 6 months, or 12 months) show the anticipated incremental changes of the KPIs for each time period in order to meet the final successful outcome.

Testing KPI Strength

One potential problem with "managing by KPIs" is that particular KPIs can be manipulated in a way that the KPI targets are achieved even though the ultimate objectives and goals are not.Come up with at least one scenario in which employees or outsourced staff could reach the KPI targets in a way that does not reach the objectives and goals.Write few paragraphs explaining how this could occur and what you might be able to do to prevent it.

Testing KPI Strength

1. How did this exercise influence how I think about marketing strategy planning?
2. How can you personally reach a balance between measuring every performance detail and allowing your management teams to have flexibility in reaching objectives and goals?
3. What value and/or insights will I take away from this KPI process?