For the business unit in which you work (or one with which you are familiar) describe the marketing strategy that the business unit employs using the expanded 7P model.

For these 7P's (promotion,process,people,packaging) answer the below.

i) The competitive features and benefits employed by your company;

ii) The competitive features and benefits employed by competitors;

iii) New imaginative innovative features and the competitive benefits you or your competitors could provide.