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For the case American greetings: Q. What is the business strategy of the cheap cards (e.g., Dollar General business)? What about expensive cards (e.g., Papyrus

For the case American greetings:

Q. What is the business strategy of the cheap cards (e.g., Dollar General business)? What about expensive cards (e.g., Papyrus business)? What are the implications for supply chain strategy?

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