For the case : For the case : https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3Ac1f13e92-c4f6-4f61-a1ed-86e0a0f6d55e Q.1 How should GiveIndia go about developing a plan for its social media marketing initiatives? Please frame a social media communication strategy for GiveIndia. While doing so, please elaborate on the approach for different channels focusing especially on differences in the nature of the platform, audience segments for different platforms and the purpose of the platform and how this would lead to a different approach. Q.2 Has GiveIndia optimized its SEM program? (hint: look at conversion rates of SEO and SEM)?