For the challenge or opportunity titled how Trustco can create an attractive value proposition to increase market share specify clusters of customers or stakeholders explaining clearly argued logics to show how they are defined and require particular value offerings. Draw in the learning about stakeholder mapping. It may be important to distinguish clusters by geography if there are distinct differences in KSFs by country or region, and to clearly differentiate between qualifiers and winners. Perform a comparative assessment and draw conclusions about the organisations current performance in relation to KSFs for representative value offerings. extend this analysis with data about trends for relevant KSFs at least two trend points gives deeper insight. What are the implications for your organisations strategy challenge? Is your organisation saying yes to customers it should really be saying no to? Is the boundary of your value offering(s) clear and uncompromising? Finally, re-appraise those organisations you have included in your industry as competitors as a result of your industry lifecycle and S curve analyses. Conducting competitor analysis on them will elucidate a series of insights. Which named organisations feature in this group? Who are currently not in this group but could threaten your competitive position? What is the basis of this threat? On the basis of further analysis (using the competitor analysis questions above), does this clarify your strategy challenge?