For the company H&M:

(1) Provide a brief description of the company describing:

General overview of the company, the industry it operates in, and its main product line or activity

(2) Provide a description of the marketing characteristics of the company including:

The company's target market

Brand and position in the industry

Features and benefits that make the company competitive

(3) Describe the company's marketing communication:

Promotional mix (3 to 4 components)

Strategies used to persuade its customers to purchase. Describe how the target responds to the marketing communication

Pricing Strategy

Suggest key characteristics that would be included in the company's creative brief

Media (other than social media) used to communicate their message

(4)Describe the social media used by the company:

Describe the various social media available to the company and which social media it uses.

Describe the objectives you feel the company is trying to achieve with the social media it uses

Provide one real example of the company's use of social media

(5) Describe how the company might measure the effectiveness of its marketing communications

Describe how the company could incorporate ROI into its measure

Describe what metrics the company would use and how it would use these metrics, to measure its communications effectiveness (Remember you can use your opinion and judgement)

Provide an opinion on if you feel the company's marketing communications are effective. Support your answer with reasons.

Briefly describe how you feel the company could improve its marketing communications.