Question
For the company of your choice, identify an ethical issue in each of the four areas of the companys Marketing mix (e.g., one issue in
For the company of your choice, identify an ethical issue in each of the four areas of the companys Marketing mix (e.g., one issue in Product, one issue in Pricing, one issue in Supply Chain [Place], and one issue in Promotion). I chose the company "Vans" shoe company.
1) Discuss how each issue could be addressed by a marketing mix activity (e.g., for the four issues you identify, you are to discuss how a marketing mix solution could be implemented)
2) Explain how the implementation of the marketing mix activities could be controlled by the company. Advice: You first need to think about a company for which you can readily identify their marketing mix (e.g., Hey, I think I can identify issues in all of the four ps for this company), and then you need to think about what implementation and control would look like, for the marketing mix activities that you think could address the four issues you identified.
Directions - 5 single-spaced paragraphs with 10 sentences each.
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