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For the cruise company identified in the previous section, suggest a strategy to max PRO, from June 6 - July 17 to sell off remaining

For the cruise company identified in the previous section, suggest a strategy to max PRO, from June 6 - July 17 to sell off remaining inventory. Justify your strategy. Use proper RM terms. 2 JUNE JULY Mon Twe Wed Thr Fri Sun Mon Tue Wed Thr Fri Sat TODAY Wk4 P 7 9 10 + 12 5 7 9 10 WES Wk6 14 15 16 17 13 14 15 16 17 19 11 SAILING 20 01 55 18 10 20 21 97 28 so 26 27 28 50 sol 31 Scenario: Today is June 5, 6 weeks before sailing date of July 18; cruise departs at 8pm Alaska time. Propose max PRO strategy from June 8 - July 17 Instructions: consider: current remaining inventory of chosen Cruise company; capacity nesting: micros currently targeted and to be targeted from now on; controlled flash sale to excite market and drive sales... you can suggest new pricing: fences... from now on. Explain why. as you continue selling and inventory changes, you can change the price of the remaining inventory according to your forecasted demand and supply throughout this period until departure date). Proposal must include: strategy to sell-off remaining inventory; explanation of overall PRO strategy, objectives; benefits of such strategy; periodical expected outcome... show new KPI analysis and final revenue on departure date of July 18; complete below KPI comparison table. Answer (use as much space as you need; bullet format is ok; clearly explain and justify your strategy, correct usage of RM terminology) KPI Comparison Occupancy and % Total Rev $ ARR $ RevPAR Yield Yield Statistic Current on June 6 (copy from previous) Expected on July 18 (after your PRO strategy) Expected improvement on July 18

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