For the Design and Ad for a bicycle which of the following would you choose? What are your priorities?

CORE VALUES

Tech news: carbon fiber bikes just got cheaper

A tailor-made bike just for you! 3D printing

Elite look - a ride of distinction

Enjoy your ride - carbon fiber light

Shorten the commute with a carbon fiber bike

Have an adventure on a carbon bike!

Go anywhere on a tough carbon bike

Mountains are no longer difficult

MOTIVATORS

The gym is wherever you take it

Ride a windcheater

No pain, lots of gains

Lots of fun to ride

Stop polluting - get a bike

SITUATIONAL PICTURES

Picture of children riding in a neighborhood

Picture of city rider

Picture of riders on a greenway

Picture of a rider on a steep trail

Picture of road race

DELIVERED BENEFITS 1

Never fear mud with fenders

Ride safely after dark with lights

Added safety - reflectors everywhere!

Carry your stuff easily

Tackle steep climbs with more gears

TIRES

Ride easy with comfort tires

Grab the path with high tread tires

Roll fast with racing tires

HANDLEBARS

Keep your head high - comfort straight handlebar

Easier to steer, safer to ride