For the discussion this week, you will summarize your analysis of other competitors and their marketing plans for their gun stores. You will also provide an overview of the details of the marketing plan you have begun to develop.

Part One: Please review the following resources. These resources are easy to review and will not require a significant investment of time to examine.

First Steps: Writing the Marketing Section of Your Business Plan from Entrepreneur Magazine https://www.entrepreneur.com/article/241075Links to an external site.

Marketing Plan Template: Exactly What To Include By Dave Lavinsky, September 30, 2013 https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#235ebee23503Links to an external site.

The Marketing Plan Section of the Business Plan By Susan Ward, January 3, 2018 https://www.thebalancesmb.com/writing-the-business-plan-section-5-2947030Links to an external site.

How to Describe a Great Business Plan: Sales and Marketing By Jeff Haden https://www.inc.com/jeff-haden/how-to-write-a-great-business-plan-sales-and-marketing.htmlLinks to an external site.

Part Two: Please provide a summary of the following in your discussion response this week:

Find and analyze the marketing campaigns of at least three competitors who have businesses closely related to the type of business you would like to start (gun store). Use the resources provided above to help you develop the marketing section of your business plan and analyze your competitors.

Describe the marketing campaign you have begun to develop for your course project.