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For the dove racism ad https://theconversation.com/dove-real-beauty-and-the-racist-history-of-skin-whitening-85446 what IMC concept or theory could I apply and talk about in this ad?

For the dove racism ad https://theconversation.com/dove-real-beauty-and-the-racist-history-of-skin-whitening-85446

what IMC concept or theory could I apply and talk about in this ad?

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