For the firm VERIZON - determine the overall cost of equity for the firm. What are the factors that influence the cost of equity for the firm that are unique to the firm and industry? Make sure your response includes the Beta for the firm and relate it to the risk free rate of return and market rate of return using the capital asset pricing model (CAPM) to determine the cost of equity. Is there anything that firm can do to lower the cost of equity, what and how?