Question
For the following is strictly tied to companies in Egypt. Please provide sources with your information: Service is a functional area heavily integrated with sales
For the following is strictly tied to companies in Egypt. Please provide sources with your information:
Service is a functional area heavily integrated with sales and marketing in that companies may use product or service training to help increase sales and customer satisfaction. How does trust affect sales and marketing and is customer service a trigger point for business acquisition? What will staffing look like for customer service positions, can the people handle complaints professionally, will they resolve issues at minimum cost and/or are they confrontational? Does business reputation matter in this country? What will warranties do for the consumer groups, what is the legal environment for honoring warranties, will there be a cultural bias in the legal system? Does service require site or home visitation and are there security concerns for employees? How do consumers express their satisfaction or dissatisfaction with products or services? Can a service staff change post consumption opinions with service and what are the likely costs?
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