For the HBS case : eToro: Building the World's Largest Social Trading Network 1. Will U.S. consumers will value the various social features (in particular the "Copy" function) of eToro's platform? What would it take for these features to be more attractive? 2. Who to recommend eToro target in the U.S. and what value proposition(s) should they communicate? Are there additional products or services you would advise the company offer, adapt, or seek approval for? 3. In light of recent competitive developments in the U.S. financial services sector, do you see a viable path to profitability for eToro in this market? 4. What should be eToro's measure of success in the U.S. in three to five years