For the next six questions, consider the following: Burnside Marketing Research conducted a study for Barker Foods on some designs for a new dry cereal. Three attributes were found to be most influential in determining which cereal had the best taste: ratio of wheat to corn in the cereal flake, type of sweetener (sugar, honey, or artificial), and the presence or absence of flavor bits. Nine children participated in taste tests and provided the following part- worths for the attributes: Wheat/ Com Sweetener Flavor Bits Child Low High Sugar Honey Artificial Present Absent 18 17 13 17 15 11 21 15 35 20 27 25 17 11 25 16 10 15 20 26 10 15 30 10 26 20 18 10 16 10 15 20 30 16 29 OOO TOVIAWIN 15 17 19 21 15 19 25 19 12 19 22 24 27 18 12 14 34 20 15 8 10 25 20 10 15 18 16 Assume that the overall utility (sum of part-worths) of the current favorite cereal is 65 for each child. Your job is to design a product that will maximize the share of choices for the nine children in the sample. 1) Suppose that the optimal solution indicates a cereal with high wheat/corn ratio, sugar and no flavor bits. Then, Child #9 will prefer this optimal cereal. A) True B) False 2. Suppose Child #4 prefers a particular solution. Then, which of the following children will also DEFINITELY prefer this solution? A) Child #7 B)Child #1 C)Child #2 D)Child #3 E) None of the others 3.Which child would definitely not switch from his/her current favorite cereal? A) Child #6 B) None of the others. C)Child #5 D)Child #3 E) Child #7