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For the past two decades, Nonna Luciana's has focused only on producing various pasta sauces in jars. The company is now considering entering the market

For the past two decades, Nonna Luciana's has focused only on producing various pasta sauces in jars. The company is now considering entering the market for jarred pickles and olives as well. If Nonna Luciana's decides to enter this arena, it would be using a strategy.
vertical integration
cost competitive
functional
differentiation
concentric diversification
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