For the purchase of an airline ticket, a consumer may use. brand, and price to choose between offerings. like time of day, percentage of on-time departure, Multiple Choice a consideration set value attributes selective features a cognitive cluster evaluative criteria Which of these is a reason that online buying is so prominent in organizational markets? Multiple Choice Online transactions lead to more stable buyer-seller relationships. It is legally required in most states. It can broaden a firm's potential customer base for many types of products and services. Using online technologies ensures contact with other technologically savvy organizations that are likely to have impressive financial statements. It is required by most of the largest buyers and sellers in the United States