For the purposes of this assignment, you must select a real-life organisation for analysis. The chosen company should be known to you and having access to the required information to complete the assignment is a must. Imagine that you have successfully completed the value based management module and you are approached by the leadership of the selected company to assist them in creating new value for their target market. Your assignment brief is to: 1. Construct a detailed Position Map or Customer Matrix for its leading product or service. (20 marks) 2. Identify innovation strategic moves and competitive positioning open to the organisation and propose how the organisation can ensure sustained competitive advantage? (20 marks) 3. Determine what type of innovation and value-creation the organisation is capable of undertaking. Is it incremental or disruptive? Please explain fully and support your choice. (20 marks) 4. Based on the findings of the preceding analyses and evaluation, recommend how the organisation should proceed to deliver on the value proposition in the market place by: 4.1 Identifying the required value-added competencies (10 marks) 4.2 Proposing how the organisation should configure these competencies in its capital base (10 marks) 4.3 Proposing how the organisation should align and leverage these value-added competencies to achieve its innovation strategy or goals (10 marks) 4.4 Identify the relevant internal organisational arrangements and suggest how these should be addressed to sustain innovation and value creation (10 marks) You are required to present to the leadership a formal report detailing the following: a suitable cover page, signed declaration of own work, an executive summary, a table of contents, a brief introduction and background of the company, its leading product or service, the target market, the approach and methods used, the findings generated, the recommendations and conclusion, as well as a list of references.