For the three main products : Cement, fly ash, and pre-mix concrete, critically analyse their marketing mix (i.e. price, promotion, and place) using relevant theory. ( Please provide references)

Case One: Boral BORAL Boral is an Australian-owned company founded by David Craig, in March 1947 at Matraville on Sydney's Botany Bay. Over seven decades, Boral has grown and evolved across various industries, including oil refining, gas supply, construction materials, building products and manufacturing in Australia, the USA, Europe and Asia. By June 2016, Boral had 8,334 full-time employees working across over 550 operating sites making A$4.3 billion sales. Boral produces and distributes a broad range of construction materials, including quarry products, cement, fly ash, pre-mix concrete and asphalt; and building products, including clay bricks and pavers, clay and concrete roof tiles, concrete masonry products, timber, plasterboard, and lightweight trim and siding. Boral primarily serves customers in the building and construction industries. Today, Boral has operations in 16 countries in Australasia, North America, Asia and the Middle East under three operating divisions: Boral Australia, the USG Boral joint venture and Boral USA. During years of activities, Boral has developed very strong and concrete corporate values to guide their decision making and action. These values are Excellence, Integrity, Collaboration and Endurance. Boral defines its mission as to create sustainable solutions for a worldwide building and construction industry and their vision is "Build something great". The main purpose of Boral is creating and delivering the best value for either of their stakeholders. Compromising with their strong vision and mission, Boral has won several awards such as "Road worker of the year" that demonstrate their outstanding on-site performance, including high quality production outcomes, consistently demonstrating safety awareness, a positive attitude, customer service, workmanship, strong leadership abilities, innovation, technical complexity