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For the Zippo Article: Identify what type of diversification Zippo is doing (justify your identification of this). Do you believe that this will be successful

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For the Zippo Article: Identify what type of diversification Zippo is doing (justify your identification of this). Do you believe that this will be successful for them? Do you believe that diversification is what they should be doing? If so, do you believe that this is the correct form of diversification for them? (Use what you learned from both the article and Chapter B for discussion)

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