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For this activity, imagine that you are working to bring a line of day planners to market. Clarify Planners are designed for an audience of

For this activity, imagine that you are working to bring a line of day planners to market. Clarify Planners are designed for an audience of older businesspeople, ages 55-65. The planners depict more mature designs and a number of other features that members of this demographic have identified as important to them in a planner. In this activity, you will consider the elements of the market analysis that would be important for Clarify to consider on its way to developing a marketing strategy.

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