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For this activity, imagine that you are working to bring a line of day planners to market. Clarify Planners are designed for an audience of
For this activity, imagine that you are working to bring a line of day planners to market. Clarify Planners are designed for an audience of older businesspeople, ages The planners depict more mature designs and a number of other features that members of this demographic have identified as important to them in a planner. In this activity, you will consider the elements of the market analysis that would be important for Clarify to consider on its way to developing a marketing strategy.
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