Question
For this assignment I have a T-shirt Company called Urban t-shirt I need help answering the questions below? Identify your t-shirt company as a B2B
For this assignment I have a T-shirt Company called Urban t-shirt I need help answering the questions below?
- Identify your t-shirt company as a B2B or B2C market
If you select B2C, include an analysis of consumer buying behavior. If you select B2B, include an analysis of business buying behavior.
Wants and Needs-
Identify the needs from the consumer perspective for your product
Societal Marketing-
- Identify the societal marketing contributions, Describe how it will benefit society's interest Describe how this will relate to the buyer
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
