For this assignment, imagine you have just started working as the new CEO of a rural health

care facility that has $60$ acute primary care hospital beds and $120$ skilled nursing facility beds.

The skilled nursing facility has long$-$term and transitional care beds. The health care institution is

accredited. Your current task is to prepare a presentation for strategic planning for the Board of

Directors at the upcoming monthly meeting.

Background and Demographics

Health care services in the community include a $24/7$ emergency department in the hospital.

There is also an outpatient surgery center located about $10$ miles away from the hospital that

performs a high percentage of cataract surgeries and also offers diagnostic radiology services

as well as laboratory services, a behavioral health center, home health services, hospice

services, and a birthing center, which was added to the hospital about $20$ years ago.

The health care institution has served three communities for over $40$ years. The population of all

three communities comprises about $60,000$ people. The median age for two of the communities

averages $42-43$ years old. The other community averages $25$ years old and includes a military

base that has its own hospital on base. The average family size is just over three for all

communities. Overall, about $47\%$ of the population is married. There are almost three million

visitors who come to visit a National Park that is a tourist attraction in the community.

In past years, the acute hospital had a reputation as a $$band$-$aid$$ station, which was undeserved

as it has excellent staff and equipment. Your plan might consider ways that you, as the CEO,

can work with the community leaders to change this impression. It has also been difficult to

recruit qualified physicians to the area. The next closest competing health care institution is

located $35$ miles away, offers $385$ beds, and is the only Level II Trauma Center in the area.

TIP: If you need further data and demographics, you can create hypothetical information.

Presentation Instructions

Prepare a Strategic Planning PowerPoint presentation to address the following six key elements

$($each element on a separate slide$)$ for an upcoming Board of Directors meeting.

$1.$ What do you plan to do to foster strategic thinking in this situation?

$$ Cover at least $2-3$ ideas.

$2.$ How will you involve your team and encourage them to think strategically?

$$ Cover at least $2-3$ ideas.

$3.$ List the items in your action plan for the next $90$ days, six months, and one year $($you might

use a table to present this$).$

$$ At least three different items are needed for each different time frame of the action plan.

$4.$ What are the various strategic options that you have considered and the reasons for your

preferred choices?

$$ Cover at least $2-3$ ideas.

$5.$ Prepare a SWOT analysis for the organization. Also, mention what metrics you would use to

measure your progress $($you might want the metric proposals on a separate slide$).$

$$ NOTE: You need at least three items for Strengths and three items for Weaknesses,

which are internal to the firm, and at least three items for Opportunities and at least three

items for Threats, which are external to the firm.

HCA $325$ Strategic Planning Presentation Instructions

$2$

$6.$ What are individuals, organizations, and structures that might present obstacles or

challenges to the successful implementation of your plans? Which individuals,

organizations, and structures could be supportive of your actions? Why? You might use a

table or two slides for this last element.