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For this assignment, it will be helpful to review the lecture pages involving Brand Extensions and Cooperative Partnerships. This assignment asks you to use your
For this assignment, it will be helpful to review the lecture pages involving Brand Extensions and Cooperative Partnerships.
This assignment asks you to use your imagination and apply your knowledge about these terms to your client.
For the related video clips, see Week Client Consultation: Monte Deere from Kizik. In these clips, Monte tells you how Kizik is connected to many
different types of productsbrands
Listen to Monte Deere talks about the relationship his brand has with other brands.
Although a similar video is not available for Azzip Pizza, you can still answer the following questions based on y our understanding of the brand.
Question: What idea do you have for a brand extension OR a cooperative sponsorship for KizikAzzip Pizza? Propose ONE good idea that Monte
has not done. In answering this question, cover these points:
Propose your idea using the right term. Refer to the Week lecture material regarding Brand Extensions & Cooperative Partnerships.
Talk about your idea in detail. Explain the partnership and why it is beneficial to Kizik. Your idea should include the name of a specific brand.
Give your rationale for why it will be successful.
Note: Use numbers so your answers are easy to review.
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