For this assignment, read the following scenario:

"You work for a marketing research firm. Your firm has landed a contract with a large company that produces household products (detergents, cleaning cloths, dusters, etc.). The company wants your firm to check consumer reaction to a new product that they are developing. The company has samples of the product available if needed. Your manager has tasked you and your team with researching consumer attitudes and reactions to this new product. Interestingly, the hiring company has agreed to pay whatever costs are necessary (within reason). So, you are not constrained by finances."

- How would you and your team would approach this marketing research task.

- Describe the approaches (methodologies) you would choose and explain why you have chosen these approaches (methodologies).

- Explain how (where) you would use these methodologies and what you hope to discover.