For this assignment suppose that a firm has an existing product with a combined advertising and promotion budget of $25.0 million and with projected sales of 115 million units. They are launching a new product with a budget of $20.0 million and estimated sales of 10 million units in the first year. The salesforce expense of $10 million has been allocated equally between products; 90% of the plant overhead has been allocated to the existing product, and 10%, to the new product. Additional values for each product are shown in the table below. Existing Product New Product MSRP $5.39 $4.99 Volume Discount 35% 35% Unit Cost $1.39 $0.99 Promotional Allowance 15% 20% Advertising & Promotion $25M $20M Allocated Fixed Costs $63M $7M Projected Unit Sales 115M 10M 1. In the table above, why do the fixed costs for salesforce, plant, and administrative costs need to be allocated to each product? Why are advertising and promotion expenses shown separately from the allocated amount? 2. Calculate the break-even units for each product, showing the intermediate calculations for the total fixed costs, selling prices, and unit variable costs. Show your work. Existing Product New Product Total Fixed Cost Unit Selling Price Unit Variable Cost Break-Even Units 3. How might the results of your break-even calculation affect the marketing of the new product? What other factors besides break-even should you consider