For this discussion, begin by choosingan advertisement (either onlineor from a magazine or newspaper), then evaluate the following information:

1. Identify the type of advertisement - institutional, product or retail/local--and explain why you would classify it in the particular category.
2. Who is the intended target audience? (Provide meaningful detail that helps to describe your target audience. Think in terms of what the marketing manager would find helpful.)
3. Describe the appeal used by the advertiser -- emotional, teaser, reminder, rational.
4. Briefly comment on the effectiveness of the advertisement. Do you think the company did a good job in creating the ad, why or why not?

Please attach a screenshot or image of the advertisement in your document.

*Remember an advertisement is paid communication, usually found on a third-party media channel. Product information and sales on acompany website is not an adverti