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For this Discussion, please complete the following: Thoroughly review information about IMC and Promotional Mix from section 13.1 Communication Models in a Digital World That
For this Discussion, please complete the following:
- Thoroughly review information about IMC and Promotional Mix from section 13.1 Communication Models in a Digital World That Is Always On of the e-text.
- Think about a product or service (not a company) you considered buying recently or one you bought and tell us a little about that product or service.
- Then tell us what elements of the Promotional Mix did the company use or uses for that product or service? Also, is product or service communication integrated? How or how not?
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