For this discussion, please consider the concepts of "customer relationship management" from the chapter: You are working in a customer service department in a company that serves end-customers. Your management refers the following three customers to you, and asks for your recommendation on how the organization should manage future relationships with these customers. You checked their records, and found the following: * Customer A: The customer made occasional small purchases of standardized items. The customer have made a number of complaints, but have also posted some compliments about the organization's customer service. * Customer B: This customer made occasional purchases of high-value items. The customer typically return most items purchased after some time, citing dissatisfaction with them. The returned items are frequently well-used or found to be broken in ways not covered by warranty. The customer have not made any complaints to date about the organization. * Customer C: This customer made infrequent but very large purchases of high-value items. The customer appears to have very strict and particular needs, and always need a lot of information or explanations before making a purchase decision. The items to be purchased often require customization or special adjustments by your service people beforehand, for which the customer also paid for. The customer have made complaints before about a lack of customer service attention from the organization. What are your recommendations?

For this discusilon, please consider the concepts of "customer relabionship management" from the chapten: You are workine in a custorner service department in a company that serves end-customers. Yoor management refen the following three customers to you, and asks for vour recormendation on how the organlration should manuge future relationslios with these customers. You checked their records, and found the followinc "Customer A. The customer made occasional small purchases of standiadized items. The customor have made a number of complahts, but hive abo posted some complinents about the oreaniations customer service. returned items are frequently weth-used or found to be broken in ways not covered by warranty. The customer have not made ary complaints to date about the organization. - Customer C: This cuttomer made infrequent but very lwee purchases of high-vilue itema. The customer appexa to have very strict and particular needs and alwan need a lot of Which the cutomer also pald for. The customer have made complaints before about a lack of customer service attention from the organiration. What are vour recommendations