For this discussion, respond to the following: What is the impact of subcultural elements such as income, social class, religion, ethnicity, gender, and age on consumer buying? How do these affect consumer shopping behavior? What subcultural elements best influence online versus mall shopping preferences? How can marketers lure mall shoppers to online, given a subcultural preference to mall shopping? How can marketers use social media to affect the purchase decisions of consumers in a variety of subcultures?