For this discussion, we are going to step away from computer applications to isolate and consider the components of data gathering and collection. You are performing user research for cosmetics company that has developed a new anti-aging moisturizer.

1. How might your find users for data collection purposes to learn more about the product and why?
2. What two data gathering technique would you use and why?
3. What recording technique would you use and why?
4. In this example, briefly describe one qualitative measure you might use in your analysis, and one quantitative.