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For this discussion, you and your colleagues in the marketing department are considering different approaches to an upcoming marketing campaign. One of your colleagues is
For this discussion, you and your colleagues in the marketing department are considering different approaches to an upcoming marketing campaign. One of your colleagues is advocating for the use of an opinion leader as a foundation of the campaign. In 3/4/paragraphs, discuss in what type of situation you would support her approach. In what type of situation would you refute her approach? Be sure to discuss your reasoning in both situations.
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