For this exercise, the requirement is to consider the wider ABC organisation with respect to Agency marketing and assist in raising awareness of the Agency Brand and what staff can do to support Agency Services Marketing. Prepare for a staff briefing on 'High Performance Marketing' with ABC Realtors. To get ready, you need to prepare the following for communication with staff. Topics to be covered Agency Marketing - its importance The Ethical and Legal framework for marketing an Agency The ABC Mission - this must capture the general business directions and naturally link to the Marketing Strategy for ABC What ABC is planning to do in the marketing space in the next twelve months - campaigns and plans How Agents can be part of promoting the Agency Brand