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Organizations respond differently to social responsibility and social issues. They may fight all the way, do only what is required, be progressive, or lead the
Organizations respond differently to social responsibility and social issues. They may "fight all the way, do only what is required, be progressive, or lead the industry" (McAdam, 1973). Can you think of some companies or industries that may be more reactive or proactive? Why do you think they are this way
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Creating Value With Big Data Analytics Making Smarter Marketing Decisions
Authors: Peter Verhoef
1st Edition
1138837970, 9781138837973
