For this individual assignment, you will be selecting three (3) companies (Amazon - Alibaba - Shopee) with an e-commerce, App or mini-game component of their business. The goal of this individual assignment is to assess the strength of each company's e-commerce, App or mini game efforts (it must have at least one of these) on generating revenue (sales) and drawing interest to the brand.

Your task is to analyze and audit the effectiveness of each company's e-commerce, App or mini game efforts at generating interest and driving sales. For this you must monitor how it drives interest in at least 5 separate touchpoints for each company. For example, an email communication (emailer - from an email mailing list) is one touch point, an online advertisement is a touch point, and Facebook or Instagram ads are also touchpoints that attempt to remind and/or persuade prospective customers to take action or make purchases.

Questions:

1. Executive Summary

2. Company Overview (Amazon - Alibaba - Shopee)

3. Target Audience & Digital Tools Used (Amazon - Alibaba - Shopee)

4. Platform Used & Effectiveness (Amazon - Alibaba - Shopee)

5. Final Insights & Recommendations (Amazon - Alibaba - Shopee)