For this question, you're a part of the Green company (let's say it's a real company in this case) that competes in a Sabre market. Upon seeing this perceptual map, your company's CEO immediately recognizes the strategic opportunities of designing two new products (new R&Ds) for segments 2 (Beta) and 5 (Epsilon), respectively

Q/ One key senior leader strongly opposes the CEO's plan to fund two R&D projects based on how much of the company's annual budget must go there (from your Sabre experience, you know how much budget is typically available in Round 4 and how much money a good R&D might cost). Use the key lessons you have learned from the Aqualisa and Progressive cases, from Chapters 11-13 of the textbook, and in consideration of the company's current market situation to propose and justify four major arguments supporting your CEO's decision. Make sure you draw lessons from both the chapters and the cases (1 lesson from each case, for the first two lessons, and the last two lessons from any combination ofthe three chapters). To summarize the question: Identify your 4 key supporting arguments, name their respective sources, and justify each of them.

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