For this short deadline assignment, you can choose any sport team (e.g., Lasell College Athletics, Boston Red Sox, New England Patriots, LA Dodgers, FSU Seminole Football Team, etc.), identify assets, and develop sponsorship rights components. Don't choose a sport media (e.g., ESPN) or sports facilities (e.g., TD Garden). Neither can you choose a nonprofit sport organization such as Boys and Girls Clubs of America or Red Sox Foundation. I will explain why later. Please respond to the questions below. Question 1. What is your chosen sport property? Briefly introduce the organization below. Question 2. Research the sport organization and identify the organization's sponsorship assets. Identify at least 10 tangible assets (whose values are easily quantifiable) and 10 intangible assets (whose values are difficult to quantify). Tangible assets Example: Marks, Mascot, Stadium, concession, entrances, activity areas, tickets, website, official program, hospitality areas, VIP Parking, athletes, Mascot, Jumbotron/videoboard), Business rooms, shopping center, etc. Your example below (for your chosen property) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Intangible assets Example: Team history, team prestige, Hall of famers, fanbase, fan loyalty, co-sponsors, marketing expertise, legends, team's foundation (I know it is not easy to identify intangible assets; just try your best) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 2. Develop 30 sponsorship rights components off of the tangible and intangible assets you identified above. How? See an example below. Let's say that you have a tangible asset - a team's logo. This is your asset. You can lend an asset which your prospective sponsor can use for its own purpose during the contract period. When you lend the asset, you are offering the asset in the form of sponsorship rights. For example, you could develop and offer the following sponsorship rights components. - The rights to use the team's logo in the company's advertising. - The rights to use the team's logo in the company's product (or packaging). - The right to use the team's logo in the company's promotional materials such as t-shirts, pens, keyrings, etc. Let me give you another example. You can have another asset - game tickets. That is your asset. You may provide the company with a given number of complimentary tickets. So, the following rights components can be developed and offered to the company. - The rights to 12 complimentary VIP tickets and 30 Club seats per game (please be specific, rather than just stating "rights to free tickets") - The rights to 50 complimentary tickets - Infield Grandstand per game. Let's try one last example: asset = videoboard. (When you state a rights component, please make sure the statement contains specific, concrete, and quantifiable information) Poor Statement: The right to advertising on the videoboard. Good example: The right to air a 30-second commercial on videoboard, a total of two times, the first before the game and the second during half-time. List below at least 30 sponsorship rights components off of the assets owned by your chosen sports property. *You must come up with your own list of rights components. You don't have to refer to or rely on information such as who are the other current sponsors of the team and what they have. Use your own imagination to come up with many creative items based off of the identified assets. You might be able to identify an untapped asset and draw out entirely new rights components. (List below 30 sponsorship rights components) **It is strongly recommended that you should refer to Module 2 Reading #1 to learn about various types of sponsorship rights. # Sponsorship Rights Components 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30