For this task you are to think of a time you have promoted a product and/or service and discuss, in detail, the process that you followed to plan and deliver the promotion activity.

If you have not previously promoted a product or service, you may use the observation activity as a basis for this task.

In your discussion you will need to consider the following:

1. Describe and outline the business, and the product/service chosen to promote
2. Discuss the planning process you used to develop and coordinate the promotional activities
3. Identify all legislation and regulations relevant to your organisation, marketing plan and promotional activities
4. What were the goals and objectives of your marketing plan?
5. How do the goals and objectives of the marketing plan support the overall business objectives?
6. Discuss how you prepared for, planned and coordinated the promotion of the product/service
7. Discuss the workplace documentation required throughout the planning and delivery process
8. Identify the common promotional activities you considered for this project, and discuss why these were/were not chosen
9. What personnel and resources were required for the promotional activity?
10. Review your promotional activity, identifying successes, issues, possible solutions and future improvements