For this unit discussion board, please select one of the publics of the Feeding Florida organization and elaborate upon how research can help to guide the efforts of the not-for-profit organization and build and manage a positive relationship with that group. First, identify Feeding Florida the not-for-profit organization, and your public of focus for your discussion board in this unit, feel free to refer to Chapter Four of Guth, D. W., & Ph.D., C. M. (2013). Public Relations: A Value Driven Approach (6th ed.) for information on the types of Publix describe which of the four categories of public relations research you would employ to support your organization and improve your relationship with your chosen public. Explain why you have selected that type of research to serve the public's needs. Next, describe what techniques you would use to gather the research data necessary to answer the question, what are the needs and wants of my target group? Last, describe what role the organization's mission and values play when devising research strategies please provide references in APA STYLE