For this week 's discussion , we will take a look at the website for the Skinny Cow ice cream company (https://www.skinnycow.com/products/all/. Review the website , then compose a post that responds to the following questions : 1 . How does the brand segment the market for novelty ice - cream ? Geographic ? Demographic ? Psychographic ( lifestyle ) ? Benefit sought ? Explain and include 1 reference . 2 . Which targeting strategy ( see link ) have they chosen ? 3 . Which positioning strategy ( or strategies ) ( strategies ) are they using ? Explain .