For this week's discussion let's talk about ACR and how you can use it to bring reach and efficiency back to a national TV buy and how you can use it to change the discussion from linear reach and frequency numbers to data-driven incremental reach and measurable results. Bring at least one more outside source than what I have provided and create a post that talks about one of the advantages of ACR when added on top with your traditional linear TV to make these dollars work harder for your client.