For thisdiscussion, you are completing your own SWOT Analysis based on one of three businesses. Select from one of the following:

• Wendy's
• Sonic
• Little Caesars

Review the SWOT Analysis on the selected company's website.Note:This should be your SWOT Analysis, in your own words and your own conclusions. Use your marketing skills to respond.Work copied from websites and SWOT Analysis already conducted by the business and other tutorial websiteswill not be graded.

SWOT Analysis explained:

Strength: Internalthe business has complete controlover these. What do you see the business doing well? Look at their products and offerings. Why would you purchase from them? What do they have going for them today?

Weakness: Internalthe business has complete controlover these. Where does thebusiness needimprovement?Why would you not purchase from this business? What are some common complaints you hear coming from other customers?

Opportunities: Externalthe business has no control over these. These are things in the operating environmentthat the business can take advantage of to gain profit, customers, or market share. These could be possible changes in customer behavior, the competition, technology, market conditions, etc.

Threats:Externalthe business has no control over these. These are things in the operating environment that could hurt the business, cause the loss ofcustomers, profit, or market share. These could be changes in customer demands and wants, increased competition, a change in technology, a change in market conditions, etc. These are things the business has to protect itself from.

When conducting a review on any business, the first thing that needs to be completed is a SWOT Analysis (strengths, weaknesses, opportunities, and threats). This analysis helps a business know where they excel, what they need to work on, what they can take advantage of, and any threats they need to prepare for. With that in mind, select one of the following restaurants:

• Wendy's
• Sonic
• Little Caesars

Questions

1. Review their current SWOT Analysis, then conduct your own SWOT Analysis. Create at least two new strengths, two new weaknesses, two new opportunities, and two new threats, and then discuss why you labeled each as you did.
2. Based upon your new SWOT Analysis create and suggest two new strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course. How did you arrive at these recommendations?