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For upscale American families who desire a carefree driving experience, Volvo is a premium - priced automobile that offers the utmost in safety and dependability,

"For upscale American families who desire a carefree driving experience, Volvo is a premium

-

priced automobile that offers the utmost in safety and dependability," would best be described as a

tag line.

segmentation slogan

positioning statement

target market

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