Question
For what category of consumer product (convenience, shopping, specialty) is personal selling most effective and why?What are the major advantages of personal selling to the
For what category of consumer product (convenience, shopping, specialty) is personal selling most effective and why?What are the major advantages of personal selling to the company selling a product? What are the advantages to the person or company buying the product?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
