Answered step by step
Verified Expert Solution
Question
1 Approved Answer
For what reason would an advertiser most likely choose a radio spot over a TV commercial? Multiple Choice Radio is the only medium for integrated
For what reason would an advertiser most likely choose a radio spot over a TV commercial? Multiple Choice Radio is the only medium for integrated marketing communications. Radio actively involves people while television is a mostly passive medium. The advertiser is looking for a visual medium. The advertiser hopes to deliver message inconsistency using radio ads. The advertiser is looking for an undefined audience.
For what reason would an advertiser most likely choose a radio spot over a TV commercial?
Multiple Choice
Radio is the only medium for integrated marketing communications.
Radio actively involves people while television is a mostly passive medium.
The advertiser is looking for a visual medium.
The advertiser hopes to deliver message inconsistency using radio ads.
The advertiser is looking for an undefined audience.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access with AI-Powered Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Thomas Calculus Early Transcendentals
Authors: Joel R Hass, Christopher E Heil, Maurice D Weir
13th Edition
978-0321884077, 0321884078
