Question
For what service outputs and market segments does a wholesaler such as CDW have a competitive advantage relative to a) direct selling manufacturers and b)
For what service outputs and market segments does a wholesaler such as CDW have a competitive advantage relative to a) direct selling manufacturers and b) smaller value-added resellers (VARs) or "solution providers"?
In contrast, for what outputs and segments do direct sellers and smaller VARs have an advantage?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
