For years Starbucks has been successfully maintaining its dominant position in the coffee shop market despite the market becoming highly competitive with many players offering similar products and service offerings of Starbucks. There has also been a rise in strong competition from fast-food chains such as McDonald's and Dunkin Donuts that now offer premium coffee, which is threatening the market share of established players. In order to hold onto its competitive advantage and create a new value proposition for its customers, Starbucks has started to focus on the use of information technology, mobility, and particularly social media. One such innovative value proposition by Starbucks is the Mobile Payments Application. Starbucks launched its mobile card app in 16 stores in early 2009 and after customers' adoption increased, Starbucks expanded it countrywide in the United States. The main feature of the app allows customers to generate a 2D barcode on their mobile device to be scanned and used as payment in stores. The app is an extension of Starbucks' existing, tangible, pre-paid reward card for loyal customers. The app is marketed based on its benefits in saving time and making purchases more convenient for the customer. Starbucks refers to the App as "the fastest way to pay." With this app, customers can check their balance, reload card with any major credit card or PayPal, view transactions, and conveniently track their stars in the MSR (My Starbucks Rewards) program. The advantages for consumers are speed and one less card in their wallets. Using the app, customers can also locate a mobile payment Starbucks near their location.

Question: Based on the case study, identify 10 functional requirements and 5 non-functional requirements. Then, prioritize the requirements using the MoSCoW technique.