For your assignment I want you to design a detailed plan for a food delivery services and/or

restaurant that will make and deliver low calorie alternative to regular food items to office-goers

directly to their office at a predetermined time schedule (note: this is not simply a food delivery

service like Pathao Foods, Uber Eats, etc.) Prospective clients can subscribe to our services via

various packaged subscriptions that vary according to the length of subscription (ex: 1-month

subscription, 6-month subscription, etc.) and also different meal packages. The aim is to provide

an affordable meal plan that also ensures a healthy diet so health conscious people do not feel

bloated after finishing our meals. Please follow the outline below as to what is required for your

assignment.

II. Products

1. Product description and packages

2. Competition (if there are any)

3. Sourcing and supply chain (a diagram of the supply chain would be welcome)

4. Delivery program (from kitchen to consumer)

5. Future products and/or programs

III. Market Analysis

1. Market segmentation

2. Target market segmentation strategy

3. Market needs

4. Market trends